We know that the long-term success of a business depends on the support of the communities in which it operates. Our community involvement is partly about “giving back” to the people who help us achieve our goals.
It’s also a win-win business strategy. When we support community efforts promoting health, education, and financial security, we develop great future customers, employees, and health advocates. We’re devoted to strong communities because it’s good for all of us.
LIVESTRONG fights for the 28 million people around the world living with cancer today. Known for the iconic yellow wristband, LIVESTRONG’s mission is to inspire and empower anyone affected by cancer.
In 2009, we partnered with the LIVESTRONG Foundation to create a LIVESTRONG line of cardio and strength equipment. For each purchase of LIVESTRONG fitness equipment, we make a donation to the Foundation. We’ve committed to donate at least $4 million.
Johnson Health Tech is a proud ally and sponsor of PHIT America, a 501(c)(4) corporation started by the Sports and Fitness Industry Association, SFIA (formerly the SGMA), in late 2012. PHIT America is a movement teaming individuals, corporate sponsors and celebrities to fight our obesity and sedentary crisis. The organization promotes programs and incentives for Americans to get more active, fit and healthier and hopes to Increase participation in sport and fitness activities. It also promotes year-round campaigns to educate Americans and pass key U.S. legislation, which provides Americans incentives to expand physical activity in schools and communities. Visit www.phitamerica.org to learn more.
Girls on the Run of Dane County
Girls on the Run is a non-profit organization dedicated to educating and preparing pre-teen girls for a lifetime of self-respect and healthy living. Johnson Health Tech donates fitness equipment, time and design services to the Sneaker Soiree fundraiser, among others, for Girls on the Run’s Dane County chapter. Our employees have organized local running groups to train for Girls on the Run 5K races in Dane County.
Augie’s Quest, the Muscular Dystrophy Association’s ALS (Lou Gehrig’s disease) research initiative, is an aggressive, cure-driven effort focused on finding treatments and cures for ALS. Each year Matrix Fitness, JHT’s brand of commercial fitness equipment, supports the Augie’s Quest BASH fundraiser. Since 2007, we’ve donated cash and fitness equipment totaling more than $80,000. To date, MDA’s Augie’s Quest has raised over $28 million!
Running with Autism in the Community and Everywhere (RACE!) is a Madison, Wis.-based project that teaches children with autism to run, promoting their socialization and mental and physical health. As part of its charitable donations program, JHTNA has donated a number of treadmills to RACE! to help promote its mission of improving people’s health and well-being through physical fitness.
Challenged Athletes Center
The Challenged Athletes Foundation provides opportunities and support to people with physical disabilities so they can pursue active lifestyles through physical fitness and competitive athletics. Opened in 2011, the Deni & Jeff Jacobs Challenged Athletes Center in San Diego, California, is an education center and adaptive training facility for the Challenged Athletes Foundation, as well as their national headquarters.
The Matrix Training Facility in the Challenged Athletes Center is an adaptive sports gym used to host strength and resistance clinics for challenged athletes, and to teach these athletes how to correctly use equipment found in their neighborhood gyms. Matrix donated all of the strength and cardio equipment in the facility, including the Johnny G Krankcycle®.
For the last five years, we’ve worked with students in Indiana University’s School of Health, Physical Education, and Recreation on class projects integrating fitness equipment and fitness program management. For example, during the Spring 2011 semester, students are developing ways for Matrix to integrate LIVESTRONG’s fitness, diet and nutrition products into fitness equipment. Students present their projects to a Matrix representative, and the top group is awarded $500 for their innovative idea.
Cottage Grove and Madison, Wisconsin
We work hard to be an active, positive part of the community in which we operate. We belong to the Chambers of Commerce in both Cottage Grove and Madison. While our community activities vary from year to year, they always enhance the place we live and work.
In 2010, we adopted Northlawn Park in the Village of Cottage Grove. We do spring and fall clean-ups at the park and perform other needed maintenance, such as painting picnic tables, mulching play areas, and planting flower beds.
In the past, we’ve collected donations for the Cottage Grove food pantry and Toys for Tots, held blood drives, and co-sponsored the community’s new “Welcome to Cottage Grove” signs. In 2011, we collected bikes and donated them to DreamBikes, a non-profit bike store that offers work experience and affordable bikes to neighborhood kids who wouldn’t otherwise have access to either.